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Saturday, October 17

Top storytheverge.com•Oct 17

Why Apple is finally making its own smart home devices

Apple has finally entered the smart home market with its own lineup of devices, codeveloped with LG and Schneider Electric. The Apple Home Collection includes cameras, thermostats, sensors, a smart door lock, and a video doorbell. It's a major shift for the company, which has long relied on partners to build smart home devices for its platform.

The Home Collection is part of Apple's first major push into the smart home category, and it promises easier setup, tighter integration, and data privacy. Apple has been working on the right technologies for years, according to Kaiann Drance, vice president of product marketing for home at Apple.

The Apple Home Collection is a response to the growing demand for smart home devices and the need for a more seamless user experience. With this move, Apple is positioning itself as a major player in the smart home market, and it will be interesting to see how it competes with established players like Amazon and Google.

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